Backlit GraphicsRolloutRetail
MCM
AW26 Backlit Graphic Rollout
The Project
MCM needed a consistent, high-impact backlit graphic campaign rolled out across multiple US retail locations for the AW26 season.
VVG produced all backlit duratrans graphics in-house and coordinated installation across locations simultaneously to meet the campaign launch date.
A , on-brand seasonal rollout delivered across all locations .
Scope of Work
- Backlit / duratrans graphic production
- Multi-location rollout coordination
- On-site installation at each location
- Seasonal campaign execution
Project Gallery
